This isn’t about doing more.
It’s about doing it properly.

You’ve got a business you’re proud of — but behind the scenes, it feels like duct tape, crossed fingers, and sheer force of will.

I’m here to change that....

Hey, I’m Lee Doherty — business operations strategist, calm in the chaos, and founder of CollectiveLee.

I help high-performing women who are done running their business on default mode.

The ones who’ve built something brilliant — but are buried in the backend.

The ones who wake up already behind, stuck in team chat, fixing workflows, and wishing they had a second brain.

That’s me. I’m your second brain.

I don’t just give advice. I help you think differently, plan strategically, and lead with clarity instead of control.

After 25+ years in high-level ops, HR, and executive support, I’ve seen what really goes on inside businesses.

I knew the signs: reactive decisions, bottlenecks everywhere, team members relying on you for everything — and a CEO who’s overwhelmed, overworked, and secretly wondering if growth is even worth it.

I built and led a successful OBM + VA agency for years. Then, something made me rethink everything.

That led me to CollectiveLee — a more strategic, personalised way to work.

Now, I partner one-on-one with women who want smart support, real systems, and operations that actually work — without losing the flexibility they started their business for in the first place.

I’m not a VA. I’m not an OBM you’ll need to manage.

I’m not here to fluff around with your to-do list.

I’m here to help you run your business differently.

Because hustle is not a strategy — and you didn’t build this thing just to babysit it.

What makes CollectiveLee different is the way we work:

✔ I help you see what’s not working — even when it’s hiding in plain sight.
✔ I don’t hand you a system. I build one with you, around how you think and work best.
✔ I don’t disappear after setup — I stay in your corner, voice note in hand, helping you stay focused, calm, and in control.

This is a partnership. And I’ve got you.

The Real Lee …

I live in Armstrong Creek, Geelong, with my husband, three adult daughters (who are my best friends), and our much-loved dog Mr. Winston.

I’m a coffee tragic, netball obsessive, and have been known to binge-watch Real Housewives, Yellowstone, and White Lotus in one sitting.

I’ve worked since I was 17, been through surgical menopause, lost both parents, raised a family, and built two businesses from scratch — all while figuring out how to make structure feel doable, not suffocating.

I believe women don’t need to do it all — just the things that matter.

I believe burnout isn’t a badge of honour.

And I believe your business should support your life, not swallow it.