This isn’t about doing more.
It’s about doing it properly.

You’ve got a business you’re proud of but behind the scenes, it feels like duct tape, crossed fingers, and sheer force of will.

I’m here to change that....

Hey, I’m Lee Doherty — business operations strategist, calm in the chaos, and founder of CollectiveLee.

I help high-performing women who are done running their business on default mode.

The ones who’ve built something brilliant but are buried in the backend.

The ones who wake up already behind, stuck in team chat, fixing workflows, and wishing they had a second brain.

That’s me. I’m your second brain.

I don’t just give advice. I help you think differently, plan strategically, and lead with clarity instead of control.

After 25+ years in high-level ops, team, HR, and executive support, I’ve seen what really goes on inside businesses.

I know the signs:

Reactive decisions …

Bottlenecks everywhere …

Team members relying on you for everything …

And a CEO who’s overwhelmed, overworked, and secretly wondering if growth is even worth it.

I built and led a successful OBM + VA agency for years. Then, something made me rethink everything.

That led me to CollectiveLee — a more strategic, personalised way to work.

Now, I partner one-on-one with women who want smart support, real systems, and operations that actually work without losing the flexibility they started their business for in the first place.

Why I’m the Real Deal (And Not Just Another OBM)

I didn’t just “fall into” this work - I built it from the ground up.

After years inside businesses doing all the things — managing launches, cleaning up messy ops, leading teams, setting strategy - I created Admin & Co, an OBM+VA agency that not only delivered high-level support to CEOs, but also trained and mentored the VAs within my team to grow into confident, successful business owners themselves.

✔ Some now run agencies of their own.

✔ Some lead teams.

✔ All of them built something better because we worked together.

That’s the kind of ripple effect I believe in and it’s the approach I bring to every client I support inside CollectiveLee today.

I’m not here to slot in quietly and “just take tasks off your plate.”

I’m here to bring structure, strategy, and sharp operational thinking - fast.

So you can step back into your role as the actual leader of your business… not it’s rescue team.

I’m not a VA. I’m not an OBM you’ll need to manage.

I’m not here to fluff around with your to-do list.

I’m here to help you run your business differently.

Because hustle is not a strategy and you didn’t build this thing just to babysit it.

What makes CollectiveLee different is the way we work:

✔ I help you see what’s not working — even when it’s hiding in plain sight.

✔ I don’t hand you a system. I build one with you, around how you think and work best.

✔ I don’t disappear after setup — I stay in your corner, voice note in hand, helping you stay focused, calm, and in control.

This is a partnership. And I’ve got you.

The Real Lee …

I live in Armstrong Creek, Geelong, with my husband, three adult daughters (who are my best friends), and our much-loved dog Mr. Winston.

I’m a coffee tragic, netball obsessive, and have been known to binge-watch Real Housewives, Yellowstone, and White Lotus in one sitting.

I’ve worked since I was 17, been through surgical menopause, lost both parents, raised a family, and built two businesses from scratch — all while figuring out how to make structure feel doable, not suffocating.

I believe women don’t need to do it all — just the things that matter.

I believe burnout isn’t a badge of honour.

And I believe your business should support your life, not swallow it.