HELPING established FEMALE FOUNDERS run calm, structured businesses that don’t depend on them for EVERYTHING.
My WORK is simple and powerful:
I help you turn the way you operate into something CLEAN, CALM, and SUSTAINABLE, so you can lead with CLARITY instead of carrying your business on your back.
If you want a business that runs smoothly without running you into the ground, you need clarity and structure at the source —not MORE HOURS, more COURSES, or a BIGGER TEAM.
I’ve spent NEARLY A DECADE inside the operations of small businesses, agencies, experts, creators, consultants, and organisations across Australia —helping more than 140 CLIENTS navigate growth, mess, overwhelm, and the “I can’t keep running my business like this” moment.
My background spans:
Professional services
Executive-level administration management
Sports ops & governance
Project management
Team leadership
People bring me in when things feel too tangled, too heavy, or too unclear to solve alone. I became known for:
seeing the real problem beneath the noise
simplifying complexity
creating operational calm
and helping founders think clearly again
CollectiveLee is the evolution of everything I’ve learned: Strategic Operations, Leadership, Clarity, Problem-solving, and building businesses that work —behind the scenes.
Hello I’m LEE
I’m a mum of three teen–adult daughters, a long-time netball devotee, and someone who never starts a WIP session without proper coffee.
Clients describe me as warm but direct, compassionate but firm —the person who can make you feel supported and tell you exactly what needs to change.
Think: Beth Dutton boundaries with Kris Jenner boardroom clarity.
WHAT makes CollectiveLee DIFFERENT?
The CollectiveLee Method™
A simple, practical, five-stage approach to running a business that feels calm and structured:
Assess & Align
Prioritise & Plan
Optimise & Implement
Refine & Automate
Maintain & Lead
SWITCHCRAFT Strategy™
Where coaching, consulting, advising, and operational implementation work together — so you get the exact support you need, exactly when you need it.
There’s no rigid box.
No cookie-cutter worksheets.
No “that’s not included”.
Just smart, tailored support that moves your business forward.
Operational Depth & Leadership Experience
I don’t guess.
I don’t teach generic frameworks.
I’ve been inside hundreds of operational systems — and I know what actually works.
Support With Backbone
Warm, grounded, and human — with the direct honesty you need to make real progress.
WHY FOUNDERS TRUST THIS WORK
“I am a completely transformed business owner. The way I think now — and the guidance Lee gives me — has changed everything.”
— Liz Macauley, Bigger Picture Business Solutions
“Lee helped strengthen our processes, clean up the backend, and support our remote team with simple systems that changed everything.”
— Tiff Ng, The Social Story
“Lee has literally saved me from overwhelm and chaos. My backend finally feels clean and manageable.”
— Lisa Taylor, Strengthening Families Australia
READY for
CALMER OPERATIONS and
CLEARER DECISIONS?
