You’re the CEO.
You shouldn’t be the system.




Did the mic just drop for you?


You built a successful business — but behind the scenes, it’s running on your brainpower and bandwidth.

Let’s fix that.

I’ll help you simplify, structure, and step into the CEO role you were meant for — without micromanaging every detail.


Meet Lee Doherty — your go-to when “just winging it” starts to wear thin.

25+ years in operations. 140+ businesses behind the scenes. And a reputation for seeing the root of a problem before anyone else even spots the symptoms.

I’m not your assistant. I’m not your team.

I’m your strategic partnerthe second brain in your business who helps you structure things properly, simplify what’s become too complex, and step into the CEO role you actually want.

Over the past 9 years I’ve been trusted by leading communities, masterminds, podcasts and industry networks including One Roof, Lorraine Murphy Bold Darling Mastermind, Officeworks Noteworthy Magazine and Top 10 Australian VAs.


How We Can Work Together

Whether you need quick advice, monthly strategy, or full-scale support — I’ve got you.

ADVISORY.

Monthly strategy calls + WhatsApp & Slack support to help you stay clear, focused, and moving forward.
Perfect for business owners who want my brain on their business — without the pressure of a big project.

→ $399 AUD + GST / month


ON CALL.

WhatsApp voice note support when you need fast, no-fluff answers.
✔ No calls, no back-and-forth — just real-time strategy, Monday to Thursday.

→ $149 AUD + GST / month